How to Sell, and How to Buy Electronic Fuel Injection

The Title of this post may be quite long winded, but you will find out as you read this post, that we are talking about matching the product and installation with the application, and how important that is.

If you sell and/or install electronic fuel injection systems, it is advantageous both to you, and your customer to supply the most relevant system, and install it in the most relevant way so that your customer becomes a raving fan of you and your work.

If you are a customer of someone who supplies and installs electronic fuel injection systems, you would also want the ECU that meets your needs, and to have it installed and tuned to best suit your specific application.


Things To Consider:

Overall Application - You want to have a product that both fills the need of the customer today, but also, if possible, into the future. What I mean by that, is that you may decide that as of today, the application only requires an ECU of modest flexibility. But in the near future your customer may be looking at other functionality and accessories to add to their vehicle. They will appreciate it if you take the time to find out about future plans, as there is often way to keep overall costs down, but installing an ECU that will meet their immediate needs, and also meet their future needs.

Age Of The Vehicle - Many older vehicles running factory electronic fuel injection are getting up to 30 years old. After thousands of heat cycles, and years of corrosion, many of the wires, connectors and sensors are way past their expected usable life. If the vehicle you are quoting on is of advanced years, or is a car model known to have engine bay wiring harness issues due to age and/or high under-bonnet temperatures.

Road, Race, Other - How and where is the vehicle going to be driven? Road driven vehicles must have the very best in idle and cruise mixture tune-ability, they must start every time, plus they need to be able to deliver great fuel economy. Installing an ECU that is limited in this area will result in an unhappy customer. Even now days, some people consider, that if a vehicle is going to be used for race-only applications, that it does not need to start and idle well. We don't. Even a race vehicle should start easily and have a stable idle. It shouldn't foul sparkplugs.

What you want as a customer is to have the very best solution for your vehicle so that you are extremely pleased with the result of having an aftermarket electronic fuel injection system installed on your vehicle.

As a supplier and installer, you want your customer to feel you have given them the best solution to their electronic fuel injection requirements. Communicating to the customer before and during installation any concerns or issues that you see may arise will help cement your relationship with loads of good will.

Deciding on the right electronic fuel injection system and the correct installation path is a two way street between both the installer and the customer. If this path is traveled equally by both parties, the final outcome will be one truly worth the effort.